As the Senior Designer and Photographer for Lilac Clothing, I created a brand identity that would appeal to women of all shapes and sizes. I created all digital advertising (social media and ads) e-commerce websites for each clothing division, product catalogs each season, shot lifestyle and product photography, created clothing labels and tags, and created trade show booths and marketing material.
Season Catalogs - Concept • Art Direction • Photography • Graphic Design • Production
Lilac Clothing Website - Art Direction • Concept • Graphic Design • Web Design • Marketing • Advertising • Analytics
Product Tags - Graphic Design • Art Direction • Overseas Sourcing
Social Media Advertising - Art Direction • Graphic Design • Concept • Research